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Wednesday, January 28, 2009

Help Others To Stop Domestic Violence With Bell-Bajao-Compaign

"Bell Bajao" (Ring the Bell) urges men to take a stand against domestic violence. One out of every three women faces violence behind closed doors, so whether it's ringing a door bell to stop a crime, or speaking out, make sure you're doing your part to ensure women and families in your community are living free of violence. It's about time we stop being silent witnesses.

You are the voice of Bell Bajao!

Bell Bajao is an awareness and intervention campaign against domestic violence. It uses media, education and pop culture to reach out and cause change in the zeitgeist.

How can you make a difference?

Your speaking out against domestic violence will give a voice to one out of every three women who face domestic violence behind closed doors. World over, domestic violence is a serious concern. It's not just happening to the woman who's beaten by her husband; it's also happening to the girl whose brother curses her and calls her names, and the elderly lady whose son won't give her money because, "she doesn't need it". Only men and women acting together can make a difference.

The campaign

Bell Bajao campaign launched on August 20, 2008. This is a 360 degree media campaign with TV and radio spots, print ads, mobile video vans and an online campaign. It was released in collaboration with the Ministry of Women and Child Development. It has been created pro bono by Ogilvy & Mather. Zenobia Pithawalla, Sr Creative Director, O&M, spearheaded the campaign. The two TV spots have been directed by Bauddhayan Mukherji of Little Lamb Films. All the images on the website have been given by Devansh Jhaveri and Abhigya Shulka.

Top of the list of ‘ok-I’ll-tell-you-what-all-this-is-about’ is … YOU!

It’s time to remove those earplugs. The campaign asks you to take a stand. Kill the “it’s not my business” mentality. Tell your Mom. Tell your friends. And more importantly, speak out and tell all to the World Wide Web. We'll provide you the platform, the equipment — the works.

You are the voice of Bell Bajao!

Bell Bajao is an awareness and intervention campaign against domestic violence. It uses media, education and pop culture to reach out and cause change in the zeitgeist.

How can you make a difference?

Your speaking out against domestic violence will give a voice to one out of every three women who face domestic violence behind closed doors. World over, domestic violence is a serious concern. It's not just happening to the woman who's beaten by her husband; it's also happening to the girl whose brother curses her and calls her names, and the elderly lady whose son won't give her money because, "she doesn't need it". Only men and women acting together can make a difference.

Click here to learn about how men can take the initiative.

The campaign

Bell Bajao campaign launched on August 20, 2008. This is a 360 degree media campaign with TV and radio spots, print ads, mobile video vans and an online campaign. It was released in collaboration with the Ministry of Women and Child Development. It has been created pro bono by Ogilvy & Mather. Zenobia Pithawalla, Sr Creative Director, O&M, spearheaded the campaign. The two TV spots have been directed by Bauddhayan Mukherji of Little Lamb Films. All the images on the website have been given by Devansh Jhaveri and Abhigya Shulka.

Click here to meet our partners.


The force of youth and community leaders

This media campaign is being supported by on the ground force of youth and community leaders. Breakthrough reaches out to thousands of youth and members of NGOs and community based organisations. Our intensive training on human rights, gender, sexuality, prevention of HIV, and right of HIV positive people has equipped 70,000 people to be change agents in their community. Going forward, all new leaders will carry with them the pledge to Ring the Bell and violence against women.

Click here to meet our advocates.

For More Information Please Visit BellBajao.org

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8 comments:

Anonymous said...

Even in cases where women is beating Husband, shall we still ring the bell? Only worry is she may put my name either in 498a case or DV act as these laws don't need any investigation and don't care real facts.

Virag said...

but how can men prevent domestic violence when it is initiated by females, 50 % females are abusive and if you stop them from violence they threaten to file false rape case and stuff. have the creators thought of this or they are blind in their gynocentric misandry

Men's said...

Glee.. So guys you have awaken to this new sence of responsibility for Domestic violence Huh??? When will you be awaken to the Domestic Violence on the MEN?? For you, when you see a moti Wife hit a Thin Husband with belan in movies, you laugh at it??? Dont you?? Thaz not a domestic violence for you?? Will you BEll Bajao for the fact that 50% of the Domestic violence in a married couple is initiated by Wives??? Did you not hear of Mrs.Rajni Narayan of Australia, who burnt the Willy of her husband. and very innocently said, she "just wanted to burn his willy" . Did not expect this to go so bad. Are you doing something about these as well??? The NCW Ministers say that the WOMAN are not MISUSING the DV and 498a, they are JUST ignorant and need awareness... When will you OPEN your eyes ...

Most men do not go public because they fear a FALSE DV and 498a Case on them. Thanks to the Media for encouraging woman to go ahead with these criminal activities

Seestar said...

Indian laws are already biased and abusive towards men. Indian Innocent Men and his family members are being harrassed in the name of these biased laws. Why is some one not talking about the misuse and abuse and advers affetcs these laws (498a and D.V. laws) are doing to Indian society and marriage system.

Sai.

Anonymous said...

Indian laws are already biased and abusive towards men. Indian Innocent Men and his family members are being harrassed in the name of these biased laws. Why is some one not talking about the misuse and abuse and advers affetcs these laws (498a and D.V. laws) are doing to Indian society and marriage system.

Sai.

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Anonymous said...

All Men should start a separate Fight against the injustice done to us by the smear campaign done by Draconian Women Laws of 498-A & D.V Act.We as a citizen are wondering where are we headed? Do the women like Renuka Chowdhary & Girija Vyas rule our country? These women don't know what marital life is.The former drove away her husband by false 498-A & latter one is a spinster.We should start a campaign of Ghanta Bajaao & fight them.

Kritika Dey said...

Dear Gurpreet,

I am Kritika Dey, and I moderate the Bell Bajao website. It is very touching that you have liked our campaign and given a link to our site on your blog.

The sensitivity that you show is what we want to tap on bellbajao.org. Please do write on our site.

We also currently have a blog action week on till the 8th of March, around International Women's Day.

The following are the details:

At the occasion of Women’s Day, Breakthrough is inviting you to join the fight against domestic violence. Get involved with our campaign, Bell Bajao! (Ring the Bell), calling on men and boys to join women in bringing domestic violence to a halt.

Bell Bajao! is a high profile national campaign using innovative media outreach throughout India. Over 32 million people have heard the message through TV, radio and press. Through community leadership training and mobile video vans traveling 80,000 km across India, Bell Bajao! has encouraged unprecedented engagement on the ground. We want YOU to be part of the action to promote women's rights.

Leading up to International Women’s Day on March 8, Breakthrough celebrates all those who are speaking out, through their actions, their beliefs, their music or art.

Join the blog action week from March 2 - 8 on http://www.bellbajao.org/blog.php and tell us your stories. Write about those people who support women’s rights either through their passion, their work or in their personal lives. My story is on this blog, read mine and tell me yours.

Stories can include photographs, videos and other visual elements to be posted online. Do include a short description of yourself as well (name, age, location, any additional details).

You'll be also joined by some amazing male leaders like Bollywood actor and Bell Bajao ambassador Boman Irani. (http://www.bellbajao.org/flim_details.php?id=127)

Notable author and former UN Undersecretary General Shashi Tharoor is writing...Fashion designer Sandeep Khosla is talking…Bell Bajao campaign creator Zenobia Pithawalla speaks out…Ad film director Bauddhayan Mukerji frames his views...activist Harish Sadani is taking a stand on The “Bell Bajao!” Blog (http://www.bellbajao.org/blog_details.php?blogid=72). You too can become an agent of change by sharing your story!

We also have a little treat for you - two best entries will win movies tickets! Yes, you heard right! Waves Inc. is supporting us big time and would want to know your story! We also have flower bouquets to send out to some lucky winners!

So, ring the bell and join Breakthrough in bringing domestic violence to a halt! Bell Bajao!


So please do write, and we'd love to cross link your blog on our site as well.

Regards,
Kritika Dey

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